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Case Study
Printing Company – Maharashtra
Client Profile
An MSME commercial printing firm with multiple B2B clients. Despite good capacity, revenue was flat and new client conversion was low.
Key Challenges
- Sales happened only via referrals.
- No CRM or enquiry tracker.
- Quotations were delayed or inconsistent.
- Marketing spend was scattered and unfocused.
Our Interventions
1. Defined Customer Segments & Positioning
Identified high-margin industries (pharma packaging, luxury/events).
Repositioned offerings with tailored messaging and brochures.
Impact: More relevant outreach, better client interest. eve.
2. Implemented Simple CRM Tracker
Created Excel + Google Form system for lead capture, stage tracking, and follow-ups.
Impact: Follow-ups improved, closure rate increased from 20% → 45%.
3. Created Sales SOPs
From enquiry → quotation → demo/sample → negotiation → closure. Owner empowered team to close deals up to 2 lakhs independently.
Impact: Faster cycle, reduced dependency on owner.
4. Reworked Digital Presence
Updated website, social media branding, and showcased case studies.
Impact: Credibility increased. New B2B leads started coming from LinkedIn and Google.
Results Within 4 Months
| Key Metric | Before | After |
|---|---|---|
| Monthly New Leads | 15 | 38 |
| Lead Conversion Rate | 20% | 45% |
| Owner Dependency | High | Moderate |
| Sales Cycle Time | 21 Days | 10–12 Days |
| New Client Acquisition | 3/month | 7/month |
Client Feedback
“Now we know where our leads are, what to follow up on, and what’s working. Sales feels like a
process, not guesswork.”
–Business Owner, Print Firm
